IEKView: Riding the AI Trend to Seize Business Opportunities in the Green Transition
2025/11/17
AI technology is rapidly entering its 2.0 era. As the technology matures, generative AI is steadily moving out of the laboratory and into the stage of industrial deployment. According to forecasts from multiple research institutions, the global generative AI application market has entered a period of rapid growth, with market size expected to expand from US$11.3 billion in 2023 to US$51.9 billion in 2028, representing a compound annual growth rate (CAGR) of 35.6%. In 2023, North America remained the largest market globally, with a 34.8% share; however, Asia showed the strongest growth momentum, accounting for a 22.1% market share and with an expected CAGR of 41.7%. These numbers highlight the Asian region’s key role in generative AI in the future.
This growth momentum is fueled by the broadening of industrial applications on all fronts. A McKinsey report notes that generative AI has shown significant revenue growth potential across a wide range of industries and corporate functions. For example, the application of generative AI can effectively enhance efficiency and innovation in marketing & sales, in customer service of banking/insurance/telecommunications, as well as in product R&D in advanced electronics & semiconductors/manufacturing/ pharmaceutical/healthcare. Generative AI is also accelerating automation in the fields of education, legal services, business management, community services, and creative arts. Notably, the higher a worker’s education level, the greater the potential for AI to support or optimize their role. This underscores the profound impact of generative AI on knowledge-intensive industries.